India and Champagne – A generation’s story

It is no doubt that champagne is the most loved and most expensive Alcoholic drink in the world.  When it comes to India the journey of Champagne and India dates back to over three centuries and in 2017, over 400,000 bottles of the bubbly were shipped to India in spite of the high taxes, says the head of a key French organisation that ensures that only the original product is served around the world. The Journey dates back to the eighteenth century where Maharajas were the most important consumers at that time.

Speaking about the impact of the association on India-France relations, Champagne has had a strong connect with India and perhaps showcases best the French art de vivre. We hope that this relationship will only grow and strengthen in the future. As India emerges as a global economic power, Indians who are likely to consume luxury products in the coming years and wines play a growing part in the drink sector.

There is a strong potential, despite high taxes, for Champagne wines which have grown steadily over the years. Educational tools, including e-learning like the ‘Champagne Campus’ app, have been developed by the Comite Champagne to educate a wide audience, both in France and abroad, about the wine-growing region of Champagne the vines, winemaking process, tasting it al. These will help more Indians approach champagne with more confidence.