The store prides itself in its principles of leading and encouraging designers to manufacture ethically and profitably, while ensuring that artisans earn a sustainable living. The goal at Indelust is to celebrate enduring design objects that inspire for a lifetime rather than disposable fashion. The Rana Plaza disaster in Bangladesh on April 24, 2013, caused the deaths of 1,129 factory workers. The tragic event changed how consumers view disposable fashion, and motivated the management of this store to build a shopping destination that is committed to a stronger social message. Shop at Indelust to celebrate the exquisite, handcrafted traditions of the Indian sub-continent across a range of apparel, accessories and homeware.