In The Lap of Luxury: Jade

Hyderabad is known for its royal heritage and old world charm, which automatically makes it a paradise for everything on the lines of luxury, especially clothing. More and more fashion designers have been opening their stand-alone stores in the city, targeting the Nawabi and glamorous crowd, making it home to many.

If you are on the lookout for some good couture designers around, we’ve compiled a list of some of our favourites. So check more about them and their latest collections

Text: Anahita Ahuja


Latest collection:

Jade’s new collection Lasya – The Dance of the Goddess, is inspired by the inherently passionate dance of Parvati in response to Shiva’s vigorous and masculine Tandav. It is the epitome of all that is feminine; the collection as a result is sensual and an eclectic mix of grace and glamour.

Brides-to-be can look forward to a collection of stunning lehengas and couture that has blending in its textures. Lasya couture is a perfect fit for bride’s trousseau and to be adorned during the wedding and festive functions. The colour palette used for the collection ranges from champagne, gold, red wine, copper, midnight blue and metallic shades. A variety of embellishment techniques and texturing are skillfully woven into the fabrics.

About the designers:

Jade is born of a fiercely creative spirit and a unique sensibility. Launched in October 2008 by designers Monica and Karishma, JADE is today synonymous with discreet luxury and dynamic harmony. Their passion to create timeless pieces representing the traditional Indian crafts in a distinct and refreshing new avatar sets their creations apart.

The collections vibrate with energy and lead with a non conformist attitude, a reflection of their personalities. Their collections comprise of an eclectic diffusion and an exclusive couture Bridal Heirlooms line.

The Hyderabad store:

Taking the bridal dream one step further, their 3,000sqft old-world-styled store in Banjara Hills offers a customised trousseau packaging service, which includes trousseau trunks, shoes, bags and silverware. From outfits perfect for the bride and wedding party, to lighter creations, to even simpler silhouettes for every day special occasions, the store offers more than just wedding wear.

Address: 1st floor Zaib arcade, Banjara Hills, Road no 10, Hyderabad
Phone: +91 98485 55585/ +91 96420 56898