Hrithik Roshan Woos Kochi At the Rado Launch !

Rado Launched Its Lightness Inspired Time pieces at the Lulu Mall !

Bollywood Star Hrithik Roshan launched Rado’s lightness inspired collection at the Lulu Mall in Kochi. Rado, the Swiss watch brand known for its innovative use of design and materials had roped in its brand ambassador and renowned Bollywood star Hrithik Roshan for the launch at its Rado boutique. “Rado is known for being visionary and has yet again created something so simple and beautiful that it instantly catches your eye. For someone like me who believes that ‘less is more’, I am really excited to launch these stunning watches today and I’m sure they will be loved by watch enthusiasts,” said the actor. Rado brand manager Simran Chandhoke, Swiss Time House Director Hafiz Salahudin were also present at the event.

Many of Rado’s latest standout pieces have been crafted from the brand’s signature material, high‐tech ceramic, which is one of the lightest and most durable materials used in luxury watchmaking. The designs are light and atmospheric as well: The True Open Heart, with its diaphanous mother‐of‐pearl dial, evokes feelings of weightlessness, while the new True Thinline timepieces seemingly float on the wrist with their restrained lines and ultra‐slim profiles.