H&M shifts to the online platform

H&M India which opened its online store last year has now expanded its presence in the digital world by signing a deal with the online shopping platforms Myntra and Jabong.

In a recent statement, the company had stated that India is a growth market with huge potential and the brand looks forward to making the brand available to new customers across the country, Myntra and Jabong will be an important complement to the brands existing digital and physical stores in India.

The online platforms Jabong and Myntra feel that  India’s leading fashion destination for international brands, this partnership will allow millions of online shoppers across the country to access and experience the best of H&M and have it delivered at their doorsteps. The Swedish fashion retailer opened its first store in the country in 2015 and currently runs 41 stores in India.