PepsiCo India’s flagship snack brand Kurkure is reinvigorating snack time with the launch of Kurkure Multigrain with Power-Grain Ragi, catering to the rising trend of consumers looking for tasty yet healthy everyday snacking options. In line with PepsiCo’s global sustainability agenda of Performance with Purpose, Kurkure Multigrain with Power grain Ragi which is rich in calcium, fiber and is a good source of protein and has been formulated with less sodium.
“Kurkure is India’s most loved snack brand which has been innovating and transforming to cater to changing consumer needs. As per our Performance with Purpose agenda we are working to improve our snack products through a stepwise reduction approach. In India, we have been successful in reducing 21 metric tonnes of sodium from our entire snack portfolio till last year and aim to reduce sodium in 75% of our food’s portfolio by 2025. The recently launched Kurkure Multigrain with 21.5% less sodium is yet another step towards the actualization of this journey” said Jagrut Kotecha, V.P – Indian Snacks, PepsiCo India. The new Kurkure Multigrain will be available in the winning flavour Curry & Herbs at 3 price points (Rs. 5, 10 and 20) distributed across India through traditional trade and modern trade channels.