Hollywood star Gwyneth Paltrow has signed a deal with Netflix under which her lifestyle brand Goop will produce a 30-minute docu-series focused on wellness. The untitled docu-series, which will premiere on the streaming service later this year, consists of episodes hosted by the site’s editors, chief content officer Elise Loehnen and Paltrow.
Goop will take help from experts, doctors, and researchers to examine issues relating to physical and spiritual wellness. Gwyneth is a visual, tactile person. The quality of everything that they produce is very important to her. She’s always looking for white space. Whether it’s developing physical products or thinking of content.
Goop’s eponymous podcast has also signed an exclusive distribution deal with Delta. The podcast, hosted by Paltrow and Loehnen, was one of the iTunes store’s most-downloaded in 2018. The team is also developing standalone podcasts with in-house beauty expert Jean Godfrey-June, a food program hosted by an award-winning chef, and a Goop book club featuring author interviews and reviews.