As part of the association, Shikhar Dhawan will be the face of GS Caltex India
GS Caltex India, a 100% owned subsidiary of GS Caltex Corporation, South Korea has signed on cricketer Shikhar Dhawan as a brand ambassador in a strategic move to establish itself as a major player in the premium lubricants category in the country. As part of the association, Shikhar Dhawan will be the face of GS Caltex India for the company’s premium lubricants range & new business initiatives.
Speaking about the importance of this strategic alliance, Mr Rajesh Nagar, MD & CEO, GS Caltex India Pvt. Ltd. said, “It’s a perfect match in more ways than one, especially since both Shikhar and GS Caltex are Smart Performers and setting new benchmarks in their respective fields.
GS Caltex stands for smart technology, premium quality and smart performance, qualities that are embodied by Shikhar on the cricket field. He is an aggressive and flamboyant player and his success as a cricketer in both the international and domestic circuits mirror the qualities of our premium performance-oriented product offerings. We are delighted to welcomed Shikhar to the GS Caltex family and hope to maintain a long and significant relationship with him.”
GS Caltex India is a 100% owned subsidiary of GS Caltex Corporation, South Korea. The company is currently doing business in high-quality premium lubricants manufactured from its own Group II plus base oils imported from its Yeosu Refinery, South Korea. The company has also expanded into other businesses like Polymers, Polypropylene and petrochemicals. GS Caltex India has a very impressive range of high-quality finished lubricants and supplies to large businesses including major global OEMs.