Online grocery company, Grofers, has forayed into the milk business with the launch of its milk brand- G-Fresh Milk. With this launch, the company said, it has joined the efforts of FFRC set up by FSSAI to fight micronutrient deficiency in India by making fortified milk accessible to millions of its consumers. The new G-Fresh Milk is fortified with Vitamin A and Vitamin D as per the standards laid out by FFRC set up by FSSAI, the company said in a statement.
is a significant step towards delivering substantial value to their consumers through fortified Milk, which is an important part of daily nutrition. G-Fresh Milk is available in Delhi NCR, Mumbai, Pune, Hyderabad, Bengaluru and Chennai in the initial phase and will be expanded to more cities soon.
Grofers has expanded its own range of brands over the last year and has over 800 products spread across various categories such as Staples and kitchen ingredients, FMCG products, personal hygiene products like soaps, shower gels, facewash, household needs like cleaning products, furnishing items and several other products under its own brands. The company plans to increase its range from 800 products to 1200 products by the end of 2020