Gap launches Spring 2017 collection encouraging individual style and ethos spanning generations. This season, the campaign celebrates possibility and equality with I am Gap.
With a fresh take on spring essentials, the collection incorporates a color palette of sky blues and army greens with must-haves to include the iconic blue shirt, skinny and novelty denim, softspun knits, and indigo tees. With a wear-now sensibility, the womens collection offers Tencel and linen dresses, with utility-inspired outerwear paired to feminine tops and fashion denim. Gap’s 1969 skinny jean is offered in various lengths, along with re-invented khakis and chinos. Gap’s softspun knits are available in tees, sweaters, and dresses for casual layering and easy styling.
The men’s collection focuses on denim stretch within slim and skinny fits. Pair your favorite denim with an iconic blue shirt for effortless style or a new essential tee for a laid back look. Mix and match an array of sweaters, khakis, casual shirts, and blazers to create your own unique style and fashion-identity. The GapKids and babyGap collections showcase occasion dressing for Easter with dresses and tulle for girls and polos, woven shirts, and chino shorts for boys.
“We’re very excited to provide Gap India customers a spring collection rooted in elevated Gap classics, with great layering options. Encouraging inclusivity, the spring campaign, I am Gap, will resonate with all customers. The clothes are simple and classic because Gap knows how you wear them is what matters, ” says Oliver Kaye, Business Head – Gap India.
Since opening its doors in 1969, Gap has been known for offering consumers cool, modern American designs fit for every occasion. Customers worldwide have looked to the iconic international brand for on-trend, casual clothing and accessories that help them express their personal sense of style.
The collection is available across all Gap stores throughout India and on nnnow.com, with denims starting at the price of Rs.1969/- and dresses starting at Rs.1799/-.