Game of Thrones inspires a new line of products

A limited edition line of running shoes inspired by hit television series “Game of Thrones” ahead of its eighth and final season, has been launched. Adidas has reimagined the iconic houses and characters of Westeros in sneaker form. The collaboration features a collection of six limited editions Ultraboost, each designed to represent the characteristics, colours and details of the heroes and villains to which they refer.

Details include their faction’s sigil on the tongue and motto on the heel tag. House motifs inspired by the show come together to create bold and distinct colourways. In India, the limited edition ‘Adidas x Game of Thrones Ultraboost’ collection will be available from March 22 at select stores. Since first hitting the screens in 2011.

HBO’s “Game of Thrones” has made waves across the entertainment landscape, transcending the world of Westeros to anchor itself in modern pop culture. Collaborations with franchises like ‘Game of Thrones’ have always been an iconic part of the brand. When brands and television series alike are able to move beyond their primary platform and spill into popular culture, there is an inspiration.” The line will resonate with athletes, sneakerheads, fashionistas and “Game of Thrones” fans alike.