Game of Thrones fever grips fashion brands

Game of Thrones fans is badly waiting for the final Game of Thrones season that will premiere this April 14 on HBO.  While fans prepare to bid farewell to their favorite television show, several fashion brands are releasing Game of Thrones-inspired items and collections.  From shoes to T-shirts the GOT fever has gone beyond the usual apparel to please fans.

Adidas has launched a collection of six limited-edition Ultraboost sneakers, each one representing one of the warring factions of Westeros, the fictional land where the show is set. They are available exclusively through Adidas’ website and app, and at select retailers worldwide.

American menswear designer John Varvatos is selling an 11-piece collection devoted to Game of Thrones, including T-shirts and hoodies emblazoned with the symbols of the three great houses and taglines like “Fire and Blood” and “Winter is Coming”. The line also includes a hand-dyed leather jacket with the Iron Throne motif printed on the inside.

Game of Thrones-inspired jewelry is designed by the show’s costume designer, Michele Clapton. Clapton teamed up with London-based jewelry label Yunus & Eliza to create Mey Designs, a brand specialized in selling replicas of the pieces seen on the show.

Focussing more of Jewellery American retailer Alex and Ani also partnered up with HBO for an 18-piece Game of Thrones collection including bracelets, rings, necklaces, earrings and charms featuring the crests of each Great House from the show.

The Game of Thrones frenzy is not restricted to apparel and accessories. Make-up brand Urban Decay has dropped a limited-edition of eyeshadow palettes, pencils, lipsticks, highlighters and eyeliners inspired by the strong female characters of the show.