Gaana is the most favored on-demand music streaming app among Indians who generally love to listen to music without paying a fee for it. In terms of popularity, Gaana (25 percent), was followed by Apple Music (20 percent), YouTube (20 percent) and Wynk (14 percent), showed the results of a survey by CyberMedia Research (CMR).
Out of those surveyed, an overwhelming 66 percent listened to music while in-transit, 22 percent listened to music at home, while 14 percent took work breaks and listened to music. Music consumption in India is undergoing a slow but gradual evolution. In the ‘streaming era’, the way people listen to music is shaping the music industry.
Digital music streaming has emerged as a mainstream channel for those on the move. The survey involved 2,500 respondents across eight cities in India, cutting across age groups, demographics, and gender. An overwhelming majority of those surveyed indicated “free” music as their key. Only 50 percent of those surveyed said they were aware of Swedish music streaming giant Spotify which made its debut in the country in February this year.