For the love of parathas

Innovative Foods Ltd launched Sumeru ‘classique’ parathas with Chef Ajay Chopra at The Oberoi, Bengaluru. Innovative Foods Ltd. (IFL), a major player in the Indian food processing industry, which markets their frozen food range under Sumeru, unveiled a new line-up of Beetroot & Jeera paratha, Turmeric & Ajwain paratha, Methi & Spinach paratha and Multigrain parathas. At the launch event, Chef Ajay Chopra, whipped up some lip smacking dishes like Pindi Chole quesadilla, paratha lasagna and paratha sandwich to showcase the versatility of Sumeru’s frozen paratha range 2.0. He also demonstrated a few tips and tricks for those looking to create quick homemade meals with frozen parathas. “My association with Sumeru has given me a platform to make people believe that you don’t need to be a chef to experience a restaurant class meal at home. Parathas are a favourite across India and with a little innovative thinking, they can easily be adapted to a variety of dishes,” mentioned Chef Ajay Chopra, Brand Ambassador Sumeru, who has previously been a judge on MasterChef India. Suraj Sharma, GM, Marketing IFL, added, “A lot of research has gone into making these new products. Whether it’s the multigrain variant or beetroot with jeera or turmeric with ajwain or methi with spinach – all these combinations have been developed keeping in mind the health factor along with the taste which today’s discerning consumer demands.”