Fashion’s New Fundamentalists – Akanksha Redhu


Monthly page views on the blog: 100,542 page views

Facebook page: 39,833 likes

Instagram: 39,400 followers

Twitter: 10,955 followers

Snapchat: 745 views per story

Do you feel South Indian bloggers are sidelined by top national designers and big-ticket international labels?

No, I wasn’t even aware that was a thing.

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What do you feel bloggers from Mumbai or Delhi possess as advantages over their South Indian counterparts?

Probably just their geographical location. Most of the business and money goes into these two cities.

There is criticism that fashion and beauty bloggers are far more exposed and knowledgeable in the north than here. Comment.

That really cannot be possible anymore because you can find literally anything on the internet now and you still have books. If anybody is not exposed or knowledgeable is probably because they’re lazy and or disinterested.

How lucrative is blogging even as a part time hobby?

I’ve been a full time blogger for quite some time now so I can’t really comment on part time blogging. But full time blogging is very lucrative.

Have you been part of mainstream campaigns by big brands to popularise their products/lines? Tell us about the experience. 

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Yes of course, I’ve worked with a lot of brands like Wills Lifestyle, Caratlane, Burberry, Gucci, Cal-vin Klein, Swarovski and many many more.

It’s always exciting to be a part of a new campaign and experience a new product and get to share your opinion on it. I love the entire process.

What are your future plans?

Currently it is to build my blog and readership further and reach further out. Work with more brands and include a lot more travel on the blog.

Miroslava Duma has made a career out of her social media presence as the fashion blogger par excellence. Do you see some such figure emerging from India?

Miroslava is actually a Russian writer and entrepreneur first. Her social media stature came as a by product of the digital magazine on fashion and lifestyle that she co-founded. She is a lot of things but she is not really a blogger.

Like her, currently or in the near future I do not see such a figure emerging from India.

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How strongly are you influenced by Bollywood trends?

Not at all!

How do you understand what your readers/followers prefer or want?

From their comments and engagement levels, the popularity of certain blog posts over the others.

How do you keep yourself abreast of fashion trends, beauty trends etc.? 

It’s difficult not to because everything today is literally served on a platter on the internet. It’s very difficult to miss even the smallest trend or detail. I can’t remember the last time I bought an actual physical magazine. Now I only buy a magazine if I’ve been featured in it! To show my parents.

Who are your favourite bloggers and what sites do you visit for on-trend info?

I like by Rhea, Styldrv by Aayushi,, BHLM by Nilu in India and outside India I love, Kenza, The Glamourai, Song of Style, Sincerely Jules and The Blonde Salad.

What are your favourite brands?

Too many to name.

What names are you most often seen wearing?

I wear a lot of Forever 21 and Mango.