Fashionistas Forever: Tanusha Bajaj

Fashion blogs have been around since the early 2000s, but today, blogging is a whole new ball game. While fashion blogs are at an all-time high, we can’t argue against the fact that social media platforms like Instagram remain the single largest forum to redirect traffic towards them. If you’re someone who is remotely into fashion and style, chances are you’ve also at some point, done a #OOTD post. Whether you attempt to show off your own style, or are even looking for a little inspiration, bloggers really know their way around, and hence, have such a massive following.
From styling tips to fashion advice, and where to shop to how to get the best deals, fashion bloggers are pretty much The Yellow Pages of this industry. If you’re from Hyderabad (or not), there are some people who know the ins and outs of style and the city, and those are the people who you really need to follow. I mean, when you’re scrolling through your newsfeed wondering what, when and how to wear, these women will be your guardian angels and give you all the inspiration and aspiration you need. Here are 10 Hyderabad-based fashion bloggers you must follow for all the fashion-love you require.

Text: ANAHITA AHUJA

Tanusha Bajaj

What made you start blogging?

I started getting a lot of fashion queries on social media and genuinely enjoyed answering them! The whole idea of being able to help someone create a look was so exciting. My friends suggested
that I should actually put my work out there and after lots of overthinking and second thoughts, I just went for it and it’s the best decision I ever made!

How do you get your following?

I’ve always believed in organic growth even if the numbers are less and that good content is what attracts the right audience. The only pressure that bothers me is internal because I push myself
too hard to maintain the quality of the content. Nothing external gets to me.

Is blogging a full-time occupation?

No, it isn’t full time because in a city like Hyderabad, people are still wrapping their heads around the concept of blogging. They are not open to allotting big budgets to these activities so
it becomes hard to sustain as the well paid campaigns are limited.

Tell us about the entire process of planning an upload…

It depends on two things majorly – the timelines we get from the brand and the analytics of our page. Every blogger is aware of what time their audience is most active and usually posts then to
reach maximum traction.

What is your current fashion obsession?

All things vintage! Graphic tees, big hoops, bell bottoms and cat eyes are trends I live for!

A quote that defines your sense of fashion?

“And now, I’m just trying to change the world one sequin at a time” by Lady Gaga

Describe your blog/insta profile…

I think it’s authentic, organic and unapologetically real.

Rapid Fire:

Your fashion inspiration: Sarah Jessica Parker
One celebrity you’d want to give a fashion makeover to: Shilpa Shetty
Favourite fashion magazine – Business of Fashion
Your top three favourite brands: Alice and Olivia, Zara and Victoria’s Secret.
Favourite lipstick colour and brand: Mehr by Mac and Melted Chocolate by Too Faced
Favourite filter on instagram: Paris

Instagram: @tanushabajaj