Fashionistas Forever: Paridhi Gulati

Fashion blogs have been around since the early 2000s, but today, blogging is a whole new ball game. While fashion blogs are at an all-time high, we can’t argue against the fact that social media platforms like Instagram remain the single largest forum to redirect traffic towards them. If you’re someone who is remotely into fashion and style, chances are you’ve also at some point, done a #OOTD post. Whether you attempt to show off your own style, or are even looking for a little inspiration, bloggers really know their way around, and hence, have such a massive following.
From styling tips to fashion advice, and where to shop to how to get the best deals, fashion bloggers are pretty much The Yellow Pages of this industry. If you’re from Hyderabad (or not), there are some people who know the ins and outs of style and the city, and those are the people who you really need to follow. I mean, when you’re scrolling through your newsfeed wondering what, when and how to wear, these women will be your guardian angels and give you all the inspiration and aspiration you need. Here are 10 Hyderabad-based fashion bloggers you must follow for all the fashion-love you require.

Text: ANAHITA AHUJA

Paridhi Gulati

What made you start blogging?

I would always take keen interest in dressing up everyday whether at college, office, dinner or any  get-together. And I would save ‘OOTD’ pictures in my phone gallery. I’d check fashion magazines and newspaper for fashion related articles, and take keen interest in noting them down. While I was at it, I discovered that Instagram would be a window to share my fashion and outfit styling  to the world and at the same time, get inspired and get consumed with the latest trends prevailing at the time. My blog and my instagram was like my mini diary and collection of my personal style.

How do you get brand partnerships?

At the start, it was all about creating content all by yourself. I would put up my own personal style and showcased it. And with time, brands started recognising my work and approached me  to
work with them. I assured them good quality, professional pictures and writings, and they were sure to love my work and pay me.

Is blogging a full-time occupation?

In my personal opinion, blogging can very well be taken care of alongside a regular job/studies.

People have this misconception that a blogger is usually followed by a camera all throughout…

No, this really is a myth. Though a blogger’s mind would always look out for creating awesome content wherever he/ she goes, just don’t get misled by the ‘perfect’ life that they are showing on camera, they also face the daily life struggles and do the daily chores as you.

A quote that defines your sense of fashion…

Life is short, make every outfit count.

Describe your blog/insta profile…

My blog/instagram are my windows to my style, delivered to you in little squares.

Rapid Fire:

Your fashion inspiration: Gigi Hadid, Komal Pandey
One celebrity you’d want to give a fashion makeover to: Mouni Roy
Favourite fashion magazine: Vogue Favourite piece of clothing: Mustard blazer Sneakers or heels: sneakers
Favourite lipstick: Maybelline lip gradation mauve1
Favourite filter on instagram: Papparazzi

 Blog: https://vogueandvanities.com
 Instagram: @vogueandvanities_pari