Fashionistas Forever: Meghna Govindaraju and Anudeep Baidya

Fashion blogs have been around since the early 2000s, but today, blogging is a whole new ball game. While fashion blogs are at an all-time high, we can’t argue against the fact that social media platforms like Instagram remain the single largest forum to redirect traffic towards them. If you’re someone who is remotely into fashion and style, chances are you’ve also at some point, done a #OOTD post. Whether you attempt to show off your own style, or are even looking for a little inspiration, bloggers really know their way around, and hence, have such a massive following.
From styling tips to fashion advice, and where to shop to how to get the best deals, fashion bloggers are pretty much The Yellow Pages of this industry. If you’re from Hyderabad (or not), there are some people who know the ins and outs of style and the city, and those are the people who you really need to follow. I mean, when you’re scrolling through your newsfeed wondering what, when and how to wear, these women will be your guardian angels and give you all the inspiration and aspiration you need. Here are 10 Hyderabad-based fashion bloggers you must follow for all the fashion-love you require.

Text: ANAHITA AHUJA

Meghna Govindaraju and Anudeep Baidya

Why do you blog?

We started blogging with the aim to come across as personal, lifestyle bloggers showcasing our own taste and aesthetic sense of fashion in our corner of the internet. We believe that everyone has their own sense of fashion which adds to their personality.

How do you get your following?

It is definitely a challenge to get followers, especially when you do it organically. There is a lot of pressure around, but we focus on the main reason why we started our blog and instagram, i.e.
to create content that we love and display it to those who love our work.

How do you get brand partnerships?

There’s no trick here, brands always reach out to bloggers that fit their requirements, numbers and  aesthetics per-say. Sometimes few brands go behind bloggers with good content as opposed
to just going for numbers. We were approached by brands that liked our content.

People have this misconception that a blogger is usually followed by a camera all throughout…

We do have our phones with us all the time, that helps us capture good moments. And when required we carry a camera along. Both of us have studied photography, hence we occasionally shoot for each other as well.

What is your current fashion obsession?

It’s not current, it’s something we obsess about, both of us actually, it’s good shoes and blazers! And I don’t think we plan to get rid of it anytime soon.

According to you, what is the job profile/work of a fashion influencer?

To all laymen in this field, people must acknowledge the fact that social media is not just an  addiction, it’s a career for people like us, yes it’s a “JOB”. The work profile of a fashion influencer is, to dress well, groom themselves better and have a unique sense of style. It doesn’t end there, it also means to represent your style to an audience. Fashion can be bought, but one must possess style, to be an influencer.

Rapid Fire:

Your fashion inspiration: David and Victoria Beckham
Favourite fashion magazine: Cosmopolitan, GQ
Your top three favorite brands: HM, F21, Zara
Favourite lipstick colour and brand: NYX products
Best photo spot in the city: Can’t name just one
Blog: https://themeanwardrobe.com/

Instagram: Meghna: @in.her.wardrobe and Anudeep: @in.his.wardrobe