Fashionistas Forever: Kirtana Reddy

Fashion blogs have been around since the early 2000s, but today, blogging is a whole new ball game. While fashion blogs are at an all-time high, we can’t argue against the fact that social media platforms like Instagram remain the single largest forum to redirect traffic towards them. If you’re someone who is remotely into fashion and style, chances are you’ve also at some point, done a #OOTD post. Whether you attempt to show off your own style, or are even looking for a little inspiration, bloggers really know their way around, and hence, have such a massive following.
From styling tips to fashion advice, and where to shop to how to get the best deals, fashion bloggers are pretty much The Yellow Pages of this industry. If you’re from Hyderabad (or not), there are some people who know the ins and outs of style and the city, and those are the people who you really need to follow. I mean, when you’re scrolling through your newsfeed wondering what, when and how to wear, these women will be your guardian angels and give you all the inspiration and aspiration you need. Here are 10 Hyderabad-based fashion bloggers you must follow for all the fashion-love you require.

Text: ANAHITA AHUJA

Kirtana Reddy

What made you start blogging?

Months of thinking made me realize that my interest in styling and fashion had overpowered my every other interest. I figured that the best way to start was by putting out my sense of style, ideas on fashion out there. That’s how I created my own blog and I’m happy that I went for it.

How do you get your following?

I think the followers we have depend upon the number of people who can relate to us, who like our content or ideas. It feels great to know that people really admire your work/ content or that they can relate to you.

Is blogging a full-time occupation?

Blogging could totally be considered as a full time occupation. It takes a lot of effort to create the right kind of content. A lot of background work goes into bringing out one beautiful image. The
whole process of creating content, images, working on the development of your blog, improving your reach, connecting/engaging with your audience, managing the brand collaborations from end to end, is definitely time consuming, and doing all of this coz its your passion is definitely satisfying.

Tell us about the entire process of planning an upload.

A lot of thought process goes into each one of my uploads. Factors such as the overall look of the post, how and where to get clicked, the structure of the posts on the feed, the caption for the
post, the most appropriate time to post a picture, developing engagement on the post are a few basic things that I keep in mind before posting an image.

What is your current fashion obsession?

Currently, I’m going crazy over some really cool printed shirts, scarfs, and some really pretty boho jewellery. And not to forget, stripped boyfriend jeans.

Describe your blog/insta profile…

Quest to explore every realm of fashion, one at a time.

Rapid Fire:

Your fashion inspiration: Santoshi Shetty

One celebrity you’d want to give a fashion makeover to: Jim Sarbh

Your top three favourite brands: Sabyasachi, Deme, Topshop

Favourite lipstick colour and brand: So me – Mac

Favourite filter on instagram: Hudson

Blog: https://theclosetstories.wordpress.com

Instagram: @kirtanareddyy