Fashionistas Forever: Ishna Rawlani

Fashion blogs have been around since the early 2000s, but today, blogging is a whole new ball game. While fashion blogs are at an all-time high, we can’t argue against the fact that social media platforms like Instagram remain the single largest forum to redirect traffic towards them. If you’re someone who is remotely into fashion and style, chances are you’ve also at some point, done a #OOTD post. Whether you attempt to show off your own style, or are even looking for a little inspiration, bloggers really know their way around, and hence, have such a massive following.
From styling tips to fashion advice, and where to shop to how to get the best deals, fashion bloggers are pretty much The Yellow Pages of this industry. If you’re from Hyderabad (or not), there are some people who know the ins and outs of style and the city, and those are the people who you really need to follow. I mean, when you’re scrolling through your newsfeed wondering what, when and how to wear, these women will be your guardian angels and give you all the inspiration and aspiration you need. Here are 10 Hyderabad-based fashion bloggers you must follow for all the fashion-love you require.

Text: ANAHITA AHUJA

Ishna Rawlani

What made you start blogging?

It all started when I made a call to my best friend asking her about this new term called “Blogging”. I love writing and was also inclined towards fashion. Both came together and that is when I just started blogging. It started way back in 2013 when social media hadn’t picked up steam and we would just write fun articles on WordPress.

Is blogging a full-time occupation?

Yes it is, I am a full time blogger right now because it is my passion. I love it so much that I decided to take a step forward and make it something I do on a daily basis. It really depends on how seriously and consistently one takes it to make a living out of it.

How do you get your following?

I think a lot of consistency. Of course, there is pressure because there are so many bloggers out there now, but I have always believed in quality of work. It speaks volumes.

Tell us about the entire process of planning an upload…

After the content is ready I upload it during traffic hours, where major people would be free to notice. If brands are involved, we are given dates for the same.

What is your current fashion obsession?

Neons and lots of Dainty Jewelry!

A quote that defines your sense of fashion…

The World is my Runway!

Describe your blog/insta profile…

Very Experimental and Edgy, since I absolutely love trying new trends.

Rapid Fire:

Your fashion inspiration: Negin Mirsalehi, Camila Coelho and Olivia Culpo and Gigi Hadid.
One celebrity you’d love to style: Deepika Padukone
Your top three favourite brands: Gucci, Chloé and Moschino.
Favourite piece of clothing: Co-ords! I can wear them all day
Sneakers or heels: Heels.
Favourite lipstick: Bumble by Colourpop! I am on my fifth one right now.
Hair – messy or done up: Messy!

Blog: https://therunwayjournal.co.in
Instagram: @ishnarawlani