Fashionistas Forever: Divya Boppana

Fashion blogs have been around since the early 2000s, but today, blogging is a whole new ball game. While fashion blogs are at an all-time high, we can’t argue against the fact that social media platforms like Instagram remain the single largest forum to redirect traffic towards them. If you’re someone who is remotely into fashion and style, chances are you’ve also at some point, done a #OOTD post. Whether you attempt to show off your own style, or are even looking for a little inspiration, bloggers really know their way around, and hence, have such a massive following.
From styling tips to fashion advice, and where to shop to how to get the best deals, fashion bloggers are pretty much The Yellow Pages of this industry. If you’re from Hyderabad (or not), there are some people who know the ins and outs of style and the city, and those are the people who you really need to follow. I mean, when you’re scrolling through your newsfeed wondering what, when and how to wear, these women will be your guardian angels and give you all the inspiration and aspiration you need. Here are 10 Hyderabad-based fashion bloggers you must follow for all the fashion-love you require.

Text: ANAHITA AHUJA

Divya Boppana

What made you start?

I think my ability to communicate with others plus my fashion sense made me drive through this journey! Initially I started off as a fashion blogger but this field has so much to offer, learn and experiment, and now I’m a lifestyle blogger who loves to talk about food, fashion, beauty and what not!

How do you get your following?

From the start I haven’t been behind the whole “followers” thing because I always believed in my content and talent. That’s going make me go on top. Sometimes it does get a bit tight but the
better you produce the content the more followers you gain.

Is blogging a full-time occupation?

No, I’m still pursuing my under graduation. Its part time as of now. Probably after my education I might take it as a full time occupation.

People have this misconception that a blogger is usually followed by a camera all throughout…

(laughs) No, that’s not true! So I plan the feed according to the content I planned to prepare for the next following days. The content is going to be full of shoot picture, brand  promotions and
events that I attend.

What is your current fashion obsession?

Neons and high waist trousers are ‘love’!

According to you, what is the job profile/work of a fashion influencer?

Creating feasible and authentic content to your followers by showing them latest trends and styles around the world.

Describe your blog/insta profile…

A teen who loves to colourful yet chic content

Rapid Fire:

Your fashion inspiration: Sonam Kapoor
Your top three favourite brands: Gucci, Off white, Shein
Favourite piece of clothing: high wait trousers and Crop tops
Favourite lipstick colour and brand: Ruby Woo by MAC
Best photo spot in the city: Charminar
Favourite filter on Instagram: Melbourne

Instagram: @divyaboppana_