Fashionistas Forever: Apurva Gantola

Fashion blogs have been around since the early 2000s, but today, blogging is a whole new ball game. While fashion blogs are at an all-time high, we can’t argue against the fact that social media platforms like Instagram remain the single largest forum to redirect traffic towards them. If you’re someone who is remotely into fashion and style, chances are you’ve also at some point, done a #OOTD post. Whether you attempt to show off your own style, or are even looking for a little inspiration, bloggers really know their way around, and hence, have such a massive following.
From styling tips to fashion advice, and where to shop to how to get the best deals, fashion bloggers are pretty much The Yellow Pages of this industry. If you’re from Hyderabad (or not), there are some people who know the ins and outs of style and the city, and those are the people who you really need to follow. I mean, when you’re scrolling through your newsfeed wondering what, when and how to wear, these women will be your guardian angels and give you all the inspiration and aspiration you need. Here are 10 Hyderabad-based fashion bloggers you must follow for all the fashion-love you require.

Text: ANAHITA AHUJA

Apurva Gantola

Why do you blog?

The main reason I blog is because I love capturing new styles in fashion or places when I travel in a fun and eye-catching way. When I share my content with people, I always hope that they get to see things from my point of view and enjoy it just as much.

How do you get your following?

After spending a little time understanding Instagram and its algorithm, I learnt that hashtags are an important way to reach more people who like the same things I do and fit into my ‘niche’. Ever since, I’ve been exploring various such hashtags and try to gain my followers through engaging with them.

Although sometimes gaining followers seems like a herculean task, I try to keep the pressure off myself by taking short breaks from social media. This way I can concentrate on improving my work
outside of my page without having to think too much about the numbers on the screen.

Is blogging a full-time occupation?

I would describe blogging as a start-up rather than a job  as it takes a lot more ground work in building yourself and your brand in the blogging community and amongst your followers.

Besides you never get to go home from work as you always carry your work with you on your phone!

What is your current fashion obsession?

I’m currently obsessed with satin slip dresses that make me reminisce of 90’s fashion icons like Kate moss and Naomi Campbell.

One quote that defines your sense of fashion.

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” By Coco Chanel truly resonates with me.

Rapid Fire:

Your fashion inspiration: Alexa Chung
Your top three favorite brands: Christian Dior, Realisation Par and Zara.
Sneakers or heels: Heels have my heart, although you’d more often find me in sneakers because I’m a creature of comfort.
Favorite lipstick color and brand: The Stunna lip paint from Fenty Beauty

Instagram: @apurvagantola