A glamourous fashion show by designer Dev R Nil marked the launch of Aquaab, a one-stop destination for luxury designs. Curated by Fareeda Khan (Director, INIFD), Aquaab is a retail concept that offers contemporary and cutting-edge Indian fashion created in collaboration with leading and upcoming Indian designers, at affordable prices, for the urban Indian youth. The store will showcase collections from designers like Dev R Nil, Saasha n Kinni, Asmita Marwa, Sneha Arora, Doodlage and many more.
This new and exclusive design destination store offers a range of high-quality design products ranging from clothes and bags to jewelry. Targeting a shift, from designer products only being available to an older and affluent customer until now, Aquaab intends to bring a fresh perspective to the depleted Indian urban retail scene by addressing this new and dynamic segment. Aquaab is for the fashion-forward woman who is brand conscious and constantly looking for stimulation.
“Chennai needs its own voice of fashion where there can be a combination of one’s strong cultural values and modern outlook. AQUAAB intends to be a place where there is continuous events to educate the Chennai crowd about various fashion trends, be it ethical fashion, responsible fashion and global changes in fashion”, says S FAREEDA KHAN, the face behind the brand who has been in the field of fashion education for the past decade. Having been a part of brands like Instituto Di Moda Burgo Italy, London School of Trends, Lakme Fashion Week and London Fashion Scout she is able to bring in a global perspective to this design curation.
Opp Pachaiyappas Metro Station.