Kingfisher Premium – The King of Good Times, provided fans with a once in a lifetime opportunity to live their dream at the Kingfisher Bowl out Season 5, which kick started here at Embassy Golf Links, Bangalore today. Taking the Cricket frenzy and excitement forward, Kingfisher provided 25 lucky fans a chance to bowl to three of their favorite Cricketers from Royal Challengers Bangalore. Cricketers Shane Watson, Kane Richardson and Varun Aaron were seen displaying their fine technique batting off the pitch and having a delightful time interacting with enthusiastic fans from the city.
Fans witnessed their cricketing icons in action, as they brought forward their best bowling skills in an attempt to get them out. 25 winners were selected through contests which took place through an on-ground activation. Three lucky contestants at the venue were given a wild card entry by participating in Kingfisher’s on ground digital activation – “The Kingfisher Celebrations Booth”. Each contestant was made to bowl three deliveries to their cricketers and stood a chance of winning exciting prizes. The huge crowd which had gathered at the venue went ballistic with each delivery bowled and were seen cheering both the contestants and the Cricketers alike. The Good times did not just stop there, as the finalists of the Kingfisher Bowl Out also experienced an initiative like never before, with ‘Kingfisher Super Chaser’, a digital cricket game powered by the Oculus rift.
Commenting on the occasion, Mr. Samar Singh Sheikhawat, Senior Vice President – Marketing, United Breweries Limited said, “Since the inception of this highly entertaining Premier T20 club Cricket tournament, Kingfisher Premium has been the Good Times partner to a majority of the teams. We have captured the essence of what the brand stands for with our much acclaimed campaign under the headline ‘Divided by Teams, United by Kingfisher’. The concept of Kingfisher Bowl Out was created to provide our consumers with a highly engaging experience which allows them to go head on with iconic players from these teams”.
Kingfisher Bowl Out has received an overwhelming response with a huge turnout. The Kingfisher Bowl Out is scheduled to take place across six cities – Hyderabad, Delhi, Bangalore, Jaipur, Pune and Chandigarh.