FabIndia is turning its focus more on fusion wear. The main reason behind is that more and more youngsters, now prefer ethnic fusion wear to work and casual meetings. Fusion wear appeals to a larger segment and is not restricted to occasions. Meanwhile, Fabindia will discontinue its western wear label, Fabel.
The company had launched Fabel in 2014 to cater to the growing urban population and women employees in the organized workforce. However, the strategy did not work given the huge competition from retailers and international brands offering fast fashion. Fabindia now plans to consolidate all forms of apparels under the brand Fabindia itself.
Fabindia has a revenue of over Rs 1,000 crores. Apart from apparels, the company sells furniture, organic consumer staples, personal care products, and home decor. About 75 percent of its revenue comes from apparels