Endeavour To Give Design Its Significant Place

Check out the outcome of a meeting  on World Industrial Design Day .

The multifarious manifestations of Good Design, affect everyone’s daily life, impacting various levels of existence including our culture and identity. Design creates fresh nuances by transforming an existing situation, to respond to a need, within a set of constraints, where each Design holds the potential of an opportunity to achieve social, economic and environmental benefits and contribution to enhancing the quality of life, in keeping with Von R. Glitschka’s mantra, “Marketing without Design is lifeless, and Design without marketing is mute.


In the endeavour to give Design its increasingly significant place under the sun, this year, on the occasion of World Industrial Design Day, Prof. Pradyumna Vyas (Member Secretary – IDC & Director – National Institute of Design) and Mr. Hrridaysh Deshpande (Consultant Advisor – India Design Council), in partnership with Department of Industrial Policy & Promotion, Government of India hosted an exclusive session on “Make in India = Good Design = India Design Mark”, in the capital.