Emma Watson attends the ‘Regression’ Event

Emma Watson attends the ‘Regression’ photocall at Villamagna Hotel in Madrid

Emma Watson Takes the Green Carpet Challenge

Turning the red carpet on its head . . .

Emma Watson is making a serious statement for her promotional tour for her upcoming film, Regression. We’re not referring to the actress’s impeccable sense of dress, but rather the social activism that is shaping her choices this circuit: For each red carpet turn she makes, Watson will wear a unique look from various fashion designers who create with sustainability in mind. She made the announcement via Instagram, voicing her support for brands “that are considering local craft and production, artisan skills, the environment, sustainability, and the longevity of fashion.”