Distracted driving is the cause of many deaths. Due to this the Rotary Club of Bangalore took up the project of a campaign against distracted driving. Award winning artist Baadal Nanjundaswamy agreed to partner with Rotary Club of Bangalore in this project and created the artwork. Inox cinemas will screen this campaign in 23 multiplexes in South India with a total of 79 audis showcasing this at the start of the movie and after the interval. A special screening of Jab Harry Met Sejal was hosted by the Rotary Club of Bangalore for some of the members to support the public awareness campaign at Inox, Garuda Mall, Bengaluru.