The duties of a district electoral officer during the elections is to ensure systematic voters education and electoral participation or SVEEP. However the officer from Assam did much more. Keerthi Jalli, the first woman Deputy Commissioner of Southern Assam’s Hallakandi district has also promoted menstrual hygiene in addition to her electoral duties.
It turned out to be a SVEEPing success among the women especially the women in some Muslim localities in the district. Sanitary napkins were distributed to the women and they were also educated about menstrual hygiene when they went to cast their votes. The authorities have so far distributed 250 packs of sanitary napkins.