From mobile phones, clothes, and accessories, now deos, lipsticks, and cosmetics face a rise in the online market. Personal care companies could be the next in line after consumer electronics and apparel getting impacted by online retail.
Industry executives have asserted that the boom in online sales of beauty and wellness products to growth in smartphone usage and data consumption that has enabled brands to use digital marketing tools to further penetrate the market.
Through effective social media and CRM, brands are now attracting over a million visits per day, with over half making regular repeat purchases. E-tailing giants Amazon and Flipkart, too, emphasized the fast-paced growth in online consumption of personal care.