Leading men’s apparel brand Dennis Mortontoday launched its all-new range of premium Men’s silk shirtin Tamil Nadu.Popular actor and brand ambassador of Dennis Morton, Mr. Rahman, along with O Mohanan, Chairman, G Sons Group, Ms. Manjusha Mohan, Executive Director, G sons Apparel sun veiled the product amidst a select gathering.
Launch of the product was followed by a fashion show by famous choreographer Karun Raman. The fashion show showcased different trends in Men’s silk shirt collection with the Brand Ambassador walking the ramp as the Showstopper. Models walking the ramp were styled by Touch Studios.
About Dennis Morton and G’Sons Retail Pvt Ltd
The group, whose expertise in weaving goes back to 1930, had humble beginnings in the land of looms and lore, Kannur, in north Kerala. Started in 1998, Dennis Morton now boasts of a state of the art manufacturing unit equipped with high-speed imported machines, modern dyeing plant and fabric processing units
Striving in the highly competitive men’s wear industry, Dennis Morton holds asteady market in Kerala, and has made its presence felt in Tamil Nadu.Available in all major textile showrooms across Kerala and Tamil Nadu, it also sells through its exclusive on-line store.
This Year the brand is introducing a range of product innovations to silk, like mandarin collars, pin tucks, contra collars, etc., most of which has not been widely experimented in the silk attire category. It hopes to break the repertoire of silk as just a celebration wear and introduce it to a wider range of audience.Film actor Rahman who is a highly recognized celebrity among the Kerala and Tamil audience has been roped in to give the extra mileage to the brand