The airline brand Vistara has signed Deepika Padukone as its brand ambassador. The airline will launch a new television campaign featuring Deepika which will help them reach out to their core audience of corporate and frequent flyers.
Phee Teik Yeoh, CEO, Vistara was quoted in a release, “Our new brand campaign with Deepika Padukone highlights the unique feeling of flying Vistara. Through this campaign, she has brought to life the special spark of happiness that people feel when they fly with Vistara, the airline that is proud to carry the remarkable heritage of the Tata group, Mr. JRD Tata, and Singapore Airlines.”
Vistara was started in 2013 as a joint venture between Tata Sons and Singapore Airlines.