Creating a Fragrant World

Ajmal Perfumes partnered with Health & Glow to reach out to more perfume lovers in the country. Shanvi Srivastava, the popular South Indian actress unveiled the most popular classical fragrances of Ajmal at Health & Glow in Bangalore. Ajmal Perfumes, one of the Gulf’s biggest perfume houses based out of Dubai, with over 300 products in its portfolio is known for its bespoke fragrances and is celebrated world-wide for its passion for crafting memories through perfumes ever since its founder Haji Ajmal Ali, created the brand in 1951. As a trader of oudh and oudh oil, Haji Ajmal Ali opened his first store in Mumbai in the 1960s. In 1976, Ajmal opened its doors in the UAE. Currently, Ajmal Perfumes is present in 34 cities with 56 company owned outlets across India. Ajmal is present in all the major online marketplaces too.
The seven-decade old brand is the perfect match for Health & Glow, the beauty destination of India, which has been playing a major role in shaping the idea of beauty and personal care in India for over two decades now. Commenting on the association, Abdulla Ajmal, Consultant Perfumer and third generation entrepreneur of Ajmal – Ajmal & Sons, India said, “We are ecstatic to partner with Health & Glow, one of the renowned and most trusted beauty retailers in India. This is in line with our brand extension strategy to partner with the best-in-class retail players. With Health & Glow as the partner, we’re confident of stability, sustainability and most importantly, scalability of our brand.”
Commenting on this new format outlet, Saurav Bhattacharya – President Operations at Ajmal & Sons said, “By leveraging Ajmal’s USP of innovation, and an in-depth knowledge of the clientele that frequents Health & Glow, we are offering customers the very best from Ajmal’s world of fragrances, that are now available in select Health & Glow stores & online. We will also keep expanding our footprint in India in the near future to cover the entire gamut of discerning perfume users. We practically started at zero and we aim to get 500 points of sale by the end of March 2020. Post 500 points of sale, we are ambitiously aiming at crossing 2000 points of sale in the next two years.”
About the collaboration, K Venkataramani, MD & CEO, Health and Glow, said, “We are extremely happy and proud to present Ajmal, one of the greatest perfume brands that is so committed to create the bond between memory and smell. Health & Glow has the legacy of working with reputed brands, and Ajmal Perfumes is no exception to it. It’s the seven-decade long heritage of creating the finest and most captivating fragrances that we believe our customers deserve to explore. Being the beauty destination of India, we understand our customers and believe that every product that we offer in-store & online, is a reflection of our vision and philosophy.”
At present, Ajmal Perfumes is present in 34 cities with 56 company owned outlets across India. Ajmal is present in all the major online marketplaces and also at the airports in stores like Olfactive in Mumbai and Delhi and at the Parcos stores too. Globally the brand has a presence at several airports and in-flight retail.