announces 1 crore prize money for Miss Ethnic announces 1 crore prize money for Miss Ethnic.

This makes it the most rewarding pageant of its kind in India. has appointed Kareena Kapoor as the face of its national Miss Ethnic pageant.

Kareena_kapoor craft

Any woman, living anywhere in India, can just send her picture in an ethnic garment and be eligible. No age limits or statistical limits prescribed.

Monica Gupta, Founder says, “This is a one-of-a-kind contest that seeks to acknowledge women, not only for their beauty, but also for their unique ethnic talent. Over one million entries are expected for the same, over various technology platforms.”

Speaking about her association with the Craftsvilla Miss Ethnic Contest, Kareena Kapoor Khan said, “What I like about Craftsvilla Miss Ethnic is that it is a celebration of the identity of the woman. She could be a homemaker who cooks exceptional well; a music teacher or a dancer. She has to keep ethnic alive in her own way and believe in herself. Craftsvilla Miss Ethnic, for me, is a strong woman who inspires those around her to give their best.”

How to participate?

Participating in the contest is just by a click of a button. The participants have to upload their picture in their ethnic clothes on to or through the Craftsvilla app.


There will be city, state and regional titles given away first.

Ten finalists will be chosen from North, South, East, Central and West for ‘The Craftsvilla Miss Ethnic India Grand Finale’ where Kareena will crown the  winners. “Though the first shortlist will be on aesthetic parameters, the subsequent rounds will judge them on their ethnic talents and their contribution to the society,” adds Monica Gupta, Co-founder of The last date for sending the entries is 20th September.

The company will crown a Miss Ethnic, where women all over the country, regardless of their age and marital status can send pictures in ethnic wear and compete for their city/ state title. “The concept of Craftsvilla Miss Ethnic is to evaluate how a participant applies Indianness and ethnicity in their everyday life. It is also about believing in yourself and loving your daily routine,” adds Gupta

About India’s ethnic online marketplace is a company admired for its social impact. With its genesis rooted in the colour and vibrance of intricate work by artisans in Kutch; who never got compensated commensurate to their skill;  Craftsvilla has brought the traditionally dis-organized ethnic craft industry on to a structured platform and has enabled micro-entrepreneurship at a scale not seen in this sector. Today, it is widely accepted that has firmly taken the mantle of ethnic; to provide access to markets and livelihoods for craftsmen in the remotest corners of India.