Complan, one of India’s most trusted and iconic brands, today launched the #Proteinleevaluvumark movement which aims to raise protein awareness in Tamil Nadu with talented actors and concerned parents Sneha and Prasanna.
The movement has a single point agenda that goes beyond the category of health drinks and helps educate mothers about a message that the brand feels strongly about – #Proteinleevaluvumark (#HowMuchDidYouGetInProtein). Protein is one of the most important building blocks for the physical and mental growth of children. As per a recent IMRB survey, 9 out of 10 people in India are protein deficient due to lack of proper understanding of the sources of protein 1.
Complan conducted a unique social experiment where Sneha was seen interacting with real mothers from different parts of Chennai, raising awareness of protein in their children’s diet. At the event, leading nutritionist Dr. Dharini Krishnan (Renowned consultant nutritionist and Member of ICDA) brought alive the experiment with the audience to further spread the message.