Check out the Jai Maa and Brand Eagle fashions by Richa kapoor at The Vimonisha Festive & Wedding Designer Exhibition 31st July & 1st August 2017 at Hyatt Regency Chennai
Actress, Model, Socialite, Fashion Icon and Fashion Designer Richa Kapoor is the epitome of classic fashion, in the southern Indian city of Chennai. Her brand (Jai Maa and Eagle fashions) represents energy, passion and empowerment of “today’s woman” to walk the red carpet of life.
Her style is classic, bohemian, funky and chic with a lot of appeal. She sees her creation as feminine, loose, relaxed, casual and charming. She creates timeless collections with an attitude, yet free spirited, whimsical with earthy sensuality, reflecting comfort and individuality.
Her creation is about mixing the old with the new, trendy with classics and vintage, with loose cuts, ruffles and layers. Her creations are often said to be inspired by nature and the fabrics she prefers are natural; cottons, cotton tusser, hand woven fabric. She displays intricate handwork in her designs which are uniquely embedded with handwork, beaded embroideries, rich antique pita and ethnic thread giving her creations a rich and classic feel with hints of retro and boho chic attached to them.
This collection for the fashion week in london is especially designed with traditional Indian hand embroideries on handwoven fabrics to infuse Indian sensibilities with international classic silhouettes
“I see my designs as an expression of my aspirationswith limitless boundaries, always ahead in time.”
