CaratLane started of as an online jewellery store with a new and interesting business model. This online store that has now opened stores around India and in Chennai on Kadher Nawaz Khan Road which have a open gallery viewing of all their jewellery as nothing is in cabinets and locked up which gives the shoppers the freedom to try on the pieces and see what they like. They have also started a home shopping experience. This is when you select a few pieces they bring it to your home along with similar pieces , making it easier for shoppers. CaratLane has jewellery that is a fusion of traditional and contemporary jewellery , which goes with almost all kinds of outfits ,dress up or daily wear.