Bollywood comes together for Swachch Bharat campaign

The ad campaign depicts Laxmi leaving those who don’t strive to maintain cleanliness

If at all anyone had forgotten about our Prime Minister’s cleanliness campaign Swachh Bharat, this new video is sure to jog your memory and make it stick for a while!

As children we were taught that ‘cleanliness is next to godliness’ and that is perhaps, a lesson that we have happily managed to ignore. But Swachh Bharat‘s new ad talks about which divine entity that old adage refers to.

 Starring Kangana Ranaut as Goddess Laxmi, the Goddess of wealth and prosperity, this new ad campaign called Don’t Let Her Go  depicts the Goddess leaving those who don’t strive to maintain cleanliness.