BMW India Bridal Fashion Week – Day 2

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BMW India Bridal Fashion Week presents Rina Dhaka’s collection in Bangalore.

The autumn/winter 2015 collection showcases the Classic checks, stripes, spider weaves & Ikat like patterns which are then distorted from convention to the modern graceful.

The collection boasts off box-like asymmetrical designs such as rectangular patterns, square & spider-like weaves all caught in embroideries to give a lace like romance. Each piece is crafted after an extensive exploration of cut-work, bead-work, patchwork prints and wrinkled fabrics. The designs have been created with the aim to develop a new order.

The range can be more accurately defined as a high fashion lesson oriented toward a mix and match over spectrum of colors. Black.Black, shades of beige and gold, a dash of blue and childlike irony and a good portion of romanticism.

Whilst using contrast of Black & White and dropped waists to V neck lines or high necks & bias cut hems, the show has a contrast of shadow n light, of lines and plaids, of movement and silence.

Note to Editors:

BMW Group in India

With its three brands, BMW, MINI and Rolls-Royce, the BMW Group has its sight set firmly on the premium sector of the Indian automobile market. Along with its automotive concerns, the BMW Group’s activities in India comprise the marketing of motorcycles, as well as financial services for its premium clientele.

Headquartered in Gurgaon (National Capital Region), BMW India is a 100% subsidiary of the BMW Group. Till date, BMW Group has invested over 4.9 billion Indian Rupees (€ 69 million) in BMW India. The wide range of BMW ativities in India include a manufacturing plant in Chennai, a parts warehouse in Mumbai, a training centre in Gurgaon NCR and development of a dealer organisation across major metropolitan centres of the country.

The BMW Plant Chennai started operations on 29 March 2007. The BMW Plant Chennai locally produces the BMW 1 Series, the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the BMW 7 Series, the BMW X1, the BMW X3 and the BMW X5.

BMW dealerships display the BMW 6 Series Gran Coupe, BMW ActiveHybrid 7, the BMW X6, the BMW Z4, the BMW M3 Sedan, the BMW M4 Coupe, the BMW M5 Sedan, the BMW M6 Gran Coupe, the BMW 6 Series Individual and the BMW 7 Series Individual which are available in the country as Completely Built-up Units.

BMW India is the pioneer in bringing luxurious dealerships to India. BMW India has set a decisive course by setting up BMW dealerships of international standards across the country.  BMW India has also set very high standards in service quality and customer care. Currently, BMW India has 40 sales outlets in the Indian market.

BMW India offers ‘BMW Premium Selection’ with the finest range of pre-owned BMW vehicles that are carefully selected and comprehensively examined for quality. BMW Premium Selection vehicles can be ordered through exclusive BMW Premium Selection dealerships at 12 locations in the Indian market.

Taking a step forward in sustainable mobility, the BMW Group has launched the BMW i8 in India in 2015. BMW i stands for visionary electric cars and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability. BMW i8, plug-in hybrid sports car, is available at four BMW i dealerships as a Completely Built-up Unit (CBU).

The BMW Group introduced MINI as a premium small car brand in India in 2012. Presently, the MINI model range in India includes the MINI 3-door, MINI 5-door, MINI Convertible and MINI Countryman. MINI has established four exclusive outlets in India.

www.bmw.in

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Swarovski

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, Swarovski designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. Now celebrating its 120th anniversary and run by the fifth generation  of  family  members,  Swarovski  Crystal  Business  has  a  global  reach  with approximately 2,560 stores in around 170 countries, more than 25,000 employees, and revenue of about 2.33 billion euros in 2014.Together  with  its  sister  companies  Swarovski  Optik  (optical  devices)  and  Tyrolit (abrasives),Swarovski Crystal Business forms the Swarovski Group. In 2014, the Group generated revenue  of  about  3.05  billion  euros  and  employed  more  than  30,000  people.  The Swarovski Foundation was set up in 2012 to honor the philanthropic spirit of founder Daniel Swarovski. Its mission is to support creativity and culture, promote wellbeing, and conserve natural resources.

Partnering with Designers since 1895: Swarovski has enjoyed a long history of partnering with the world’s finest designers, and continues to do so today. As the appeal of crystal broadens still further, designers are pushing the boundaries of creativity in all segments across the fashion world. With its extraordinary variety of loose crystals and a complete communications support package for its business partners, Swarovski is set to continue giving everyday sparkle for decades to come.

Fashion One International

The global mission of Fashion One is to provide Indian designers an ever-evolving platform to seamlessly connect with buyers, press and consumers. Working hand in hand, we seek to extend the momentum created on the runway beyond showcasing and build a year-round program to promote designers and brands to appropriately support their business objectives.

Fashion One aims to showcase Indian Designers, nurture and represent their best of design and talent in India and abroad. Our objective is to develop the long- term sustainability of the Indian fashion Industry by building marketing, branding and retail capabilities and profiling Indian talent on international platform.;;

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