Big is in at London Fashion Week

Fashion designers in London have been asked to show big sample sizes. Of which one should be UK size 12 and above, according to the Women’s Equality Party which has launched a #NoSizeFitsAll campaign calling on the British Fashion Council to clear the road for healthy body images at the event. A UK size 12 is considered plus size by the fashion industry.

plus size

The campaign aims to help women suffering from eating disorders by tackling the main cause, which is small and size zero sample size by designers.