Being Bespoke: Shravan Kummar

Offering a list of local men’s designers who’re known for their made-to-measure clothing

By Anahita Ahuja

Men all over the world today, are extremely aware of the way they present themselves – be it their accessories, clothes, shoes, hair or stubble. With the fashion scene growing leaps and bounds, how could our Hyderabadi ones be left behind? They too, seem to have become more conscious with time. Thanks to which, the city is seeing a boom of local designers who with their creative teams, spends endless hours, getting the details right for their clients to get a garment that befits their style.

We put together a list of some of the most successful and preferred creators of bespoke collections, who are working very hard to improve the current scene of menswear in the city. Apart from their talent, they’re a hot favourite with the men in town, because they are exceptionally good listeners. They hear every word of what you say and want from your garment‚ then add their own creative input based on your needs and with their expertise‚ deliver results that will more than meet your expectations.

Read on to know who they are…

“No matter what happens, no one should compromise on comfort. A garment can be anything, but most importantly it should be comfortable and classic.”

Brand Name: Shravan Kummar

Designer: Shravan Kummar

Current trend: nowadays everything is couture, tailor-made, bespoke. With so many designers coming into prêt and opting for ordered stuff, bespoke is the mantra in menswear.

Favourite creation so far: All that I made with handlooms. My khadi jackets and tuxedoes, have to be my favourite.

While designing, you… we work around keywords. Then do a mood board, an anchor board, after which comes a silhouette board, hem board, surface ornamentation board, then finally start progressing towards the design board.

On taking designing cues from the past: According to me, fashion in a nutshell is a recurring cycle.

Advice to experimental, fashionable men: Always go for it. Experiments are crucial. If you can’t experiment with the bigger things, start with buttons or embroidery. But as long as you can maintain the classics like ‘the cut’.