There were styles on display and there were models walking the ramp. But this wasn’t just another fashion show. The Ramp for Champs event at Orion Mall, Brigade Gateway saw little models sashaying down the catwalk amidst loud cheers. And, surely, there were a few misty eyes, too. For, these tiny tots were underprivileged children supported by the Smile Foundation.
The fashion show was one of the highlights of the Orion Festival of Giving running from May 12th to 29th, a unique initiative encouraging customers to bring in things they once loved and no longer use – clothes, footwear, accessories, books, toys – and receive shopping vouchers in return. The donations go towards Smile Foundation.
Said Vishal Mirchandani, CEO- Retail & Commercial, Brigade Group, “An initiative such as this provides the perfect motivation for people to give generously, have fun while doing so and make a difference.” The fashion show with a difference was choreographed expertly by Fashion Guru Prasad Bidapa.
Adding glamour and star power to the evening was a line-up of Bangalore celebrities who walked the ramp with the children, lending their support to the cause and helping to carry the message further.