Bangalore donates fashionwear to the underprivileged

Being a socially responsible fashion brand, Max, as a part of World Environment Day Campaign, had recently installed drop boxes in 17 stores across Bangalore where customers could drop off their old clothes. Max partnered with Goonj, a social enterprise that works on ignored basic needs like clothing, sanitary pads for villages and slums in India.

This initiative will allow the distribution of old fashion clothes to the unprivileged. Max has collected 3000 clothes from its shoppers to share fashion and has partnered with Nicole Faria, supermodel and Ms. Earth 2010 to promote the initiative at VR Bengaluru, Whitefield.