Born in 1851, Arrow the blue blooded American brand launched their Revolutionary 4in1 shirt for the bold new professionals today at the St. Regis, Mumbai. The shirt was unveiled bythe dapper fashion icon, singer and musician, Bollywood actor Ayushmann Khurrana who looked his absolute best in the crisp white Arrow 4in1 shirt. Addingtheater and humor to the launch was SNG (Stand Up Comedy Group), who along with the actor interacted with the guests and demonstrated the 4 remarkable attributes of the new shirt in a fun gig at the St. Regis.
The fashion writers and celebrity stylists from the fashion fraternity were in full attendance to support the new innovation from the brand and witnessed an experiential evening.
While unveiling the 4in1 shirt, AyushmannKhurrana said: “I love stress free dressing yet look stylish always. While on most occasions we change our looks maybe twice a day, this 4in1 innovation helps me keep an AM to PM look! What a fabulous launch this is for people like us and like you who live the fast life. I am sure to have at least a few of my favorite colors as staple shirts from the 4in1 in my wardrobe.”