Arcadio presents Naturals Madras Couture Fashion Week – 2017 – Season 4

Arcadio presents Naturals Madras Couture Fashion Week Season 4 is conceptualised to envisage, promote and address the Chennai based fashion Industry. It is one of the very few fashion platforms in the Indian fashion fraternity that provides an opportunity and an exclusive platform for upcoming & aspiring designers and students who have completed their fashion designing course. Its primary objective is to fabricate a platform for budding designers to showcase their creations with a focus on building business opportunities, relationships and growth in the Chennai fashion industry. MCFW is aimed at gathering young aspiring fashion designers and giving them an opportunity to showcase their talent in front of critics and experts in and around Chennai.

The presenting sponsor is Arcadio, title sponsor for this event is Naturals. The event is Co-Sponsored by VOX group. MCFW Season 4 is a three day gala event at the WESTIN CHENNAI VELACHERY, Chennai slated to be held on the 28, 29 & 30th July 2017. There will be 5 shows each day that starts from 7 pm and will end at 10 pm on each day. Each show will comprise of different sequences and will have top models both from Chennai walking the ramp. There will be a mix of male and female models who will be taking part in this three day event. The fashion show is being choreographed by Ace Choreographer Priya Manikandan. The stylist is Prajanya Anand. WESTIN CHENNAI VELACHERY Hotels is the hospitality partner for this event. Celebrities, Socialites and several personalities from the Fashion Industry are expected to attend the event. Top models from will be walking the ramp for 3 days with the gorgeous and trendy outfits. Fashion designers will showcase their lines in one hour slots from 7 pm onwards daily. Each product and designer is unique in nature and every garment has a story to narrate and that is the special flavour of The Madras Couture Fashion Week.

Every year we have a slot exclusively dedicated for a social cause and ensure that there is a purpose and awareness created in main stream fashion. This year we have an  INCLUSIVE FASHION SHOW & ADAPTIVE CLOTHING slot on Day 2 as the opening show

Inclusive fashion show is differently abled people and able-bodied people hitting the ramp at the same time in our case.  In a way to express the equality between them not just on the ramp but even in the society. Whenever we talk about disability what comes to our mind is pity or sympathy because we start thinking of what they can’t do rather than what they can. Unless society starts to see them as normal people (friends, family and others we meet day in and day out), they are not going to feel normal. Through this medium of ramp, we make a statement that they are as beautiful and as confident as an able-bodied person.

Adaptive clothing is including small adaptations or alterations in the clothing which will make it easier for people with disabilities easier to wear it (or) make it easier for people who are helping differently abled to wear it without physically straining them too much E.g. Magnetic button, Velcro, longer zips, comfortable material and detachable sleeve etc. are some of the adaptations.

MCFW event 2017 is the fourth edition this year organised by Jupiter Events an event management firm based out of Chennai. At Jupiter Events, they offer an extensive variety of unique, inventive and sophisticated event solutions for corporate and private clients in Chennai and also have their own signature events and properties as a part of its annual activities. This event company pride themselves on the excellence of services offered throughout designing and planning process and the delivery of events that often exceed client’s expectation which is notably one of the reasons why the clients come back to them again and again.

Satish Jupiter of Jupiter Events says “At this glamorous and glittering show, we were looking at a luxury lifestyle event to showcase aspiring fashion designers of our region. and the Westin Chennai Velachery Hotel as a fashion destination fits into the scheme very well. We look forward to the finest times with this event and it is great to see this level of innovation. I hope that these designers take this experience with them and continue to work the best in their careers. At the event there is an impressive designer line up that comprises of variety and exclusiveness to cater to cross sections of the society and audience who will witness the shows”.

12 Designers across 3 days will showcase their latest theme collections to the audience and present their fine and trendy wedding collection jewellery serving to the niche market, these labels maintain the workmanship exclusivity in both designer pieces and ready to wear range. This three day event is only by invitation and open only to special invitees and elite cream of Chennai.