Amazon’s beauty store poses a threat!

Amazon.com Inc unveiled its online professional beauty store to sell supplies to licensed professional stylists, barbers and estheticians, weighing on shares of other beauty retailers. It would sell a wide range of brands from Wella Color Charm and RUSK to OPI Professional, and other supplies typically found in salons and spas, Amazon said in a blog post. Following Amazon’s announcement, shares of beauty retailers Ulta Beauty Inc fell about 3% and those of Sally Beauty Holdings plummeted 9%.


Stylists can now find almost everything they need to run their business in a single store at low prices, with fast, free shipping in one to two days on eligible orders with Business Prime, Amazon said. Amazon said the buyers would need a state-issued cosmetology, barber, or esthetician license to purchase products.


The company started in the 1990s as a bookseller and now has its footprints in sectors from cloud computing to groceries.