Brazilian supermodel, Gisele Bündchen is the new face of Chanel No. 5, the iconic fragrance of the brand. In addition to Gisele, Chanel also brought on well-known director Baz Luhrmann to create a short film celebrating the iconic perfume, a three-and-a-half-minute piece that will be cut down into 30-second and 60-second clips for TV. The film is as theatrical and mesmerizing as the rest of his masterpieces, which includes Moulin Rouge, The Great Gatsby, and Strictly Ballroom etc. This is Luhrmann’s second short film for Chanel No. 5. The first starred Nicole Kidman which he filmed it almost 11 years ago—to the day.
One of Luhrmann’s favorite places, the Queensboro Bridge, makes an appearance. This is the third time he’s filmed the bridge: He used it in his original Chanel No. 5 ad as well as in The Great Gatsby. Most of the clothes in the film are from Chanel’s resort 2015 collection. Whether riding killer waves in a Chanel wetsuit and surfboard, embracing her child before heading off to a glamorous photo shoot or sharing a passionate kiss with “Game of Thrones” actor Michael Huisman in an LBD, Bündchen embodies what Luhrmann described as the spirit of Coco Chanel: a liberating energy. Singer Lo-Fang, a.k.a. Matthew Hemerlein, sings a haunting sultry version of “You’re the One That I Want” from “Grease” and adds the commercial edge to whole video.