Alia Bhatt’s bold New York avatar!

We’ve always known that New York is Alia Bhatt’s favourite city in the world! In her all-new campaign for Maybelline New York, Alia has personified the Big Apple Reds Collection with her high fashion, rockstar look. She’s sports a slinky black leather wrap dress, Kendall Jenner-esque boots and lip and nail colors, which makes her look like she’s just stepped off the New York runway.

Alia Bhatt for Maybelline (3)

This fashion icon who is also the brand ambassador for Maybelline New York, said “What I love about reds, is that it can transform your look from soft and simple to bold and playful. You can now match your nails with your lip colour and stand out in a crowd. This collection has a red for everyone which oozes spunk, panache and a sizzling ‘Make It Happen’ attitude. The Big Apple Reds collection is all about that, and I love my bold, glamourous look in the campaign!”

In all its shades, hues and tints, Red is a color that’s perfect for every occasion- date night, work meeting, best friend’s wedding, festivals, or even with no reason at all! But how do you know which shade will flatter you?


The struggle to find the perfect shade of crimson is real. If you are fair with cool undertones, use a red shade which has pink undertones likePink My Red. Medium-light complexions can use a red with darker undertones like Dare to Be Red, while golden skin tones can use a deep berry red like Cosmopolitan Red to match! Don’t be afraid to go out and try a new shade just like Alia and find the perfect one for you!


Maybelline New York, the No. 1 color cosmetics brand in the world, beauty partner and co-sponsor of India Fashion Week in Delhi, introduces BIG APPLE REDS to solve all dilemmas! With a range of 5 lip colors and 6 nail colors inspired by the Big Apple – New York, the collection will match your every mood and occasion to give you that extra edge to boost your style quotient.