Swatch, the Swiss watch brand known for creating the world’s most innovative timepieces for more than 34 years, launched its ‘Spring- Summer 2018’ collection with brand friend and Bollywood actress Aditi Rao Hydari at Express Avenue Mall, Chennai today. Inspired by Britain, the new collection of SWATCH takes the party from the garden to the street before heading to the beach!
Sporting a watch from the new collection and resonating with the brand’s core elements, Aditi Rao Hydari stated, “I am honored to associate with Swatch and unveil its new Spring Summer2018 collection. The brand has been an important catalyst in bringing alive the design aesthetics. Being a watch lover myself, I feel ecstatic to be a part of this new collection. This range is my personal favoritebecause eachtimepiece is a design icon that exudes joy and positive energy that breaks the monotony of everyday life.