Adidas announces new partnership

The sports brand  Adidas has announced its latest partnership, Donald Glover Presents. The brand is working with the actor and musician, also known by his stage name Childish Gambino, to collaborate on reimagined versions of three Adidas styles, the Nizza, the Continental 80, and the Lacombe.

In addition to the sneakers, Glover has also created a series of short films to embody the narrative both he and Adidas set out to tell consumers together. With the launch of this project, Donald wants to encourage people to think about how their stories can be told on their feet.

Value isn’t qualified by what you wear, rather the experiences for them. The partnership for him is about being able to exemplify what doing one’s own thing truly looks and feels like. With this partnership, both parties chose to premiere the film series with a group of creative and loyalists during the film screening with Grover.